Our Mission

The Moral Co. was founded to unleash the Oral Care Revolution. The statistics all point in one direction and it’s not good. We often don’t care for their teeth the way we should. 1 of 5 (20%) children aged 5 to 11 years have at least one untreated decaying tooth. All of it stems from poor oral hygiene habits and a reactive vs proactive attitude towards teeth. We need to take massive action – which doesn’t come easy without the right tools! With the Moral Co. range of products, it will not only be easy instil positive habits for the next generation but also make brushing into a fun activity that no longer feels cumbersome!

We want to lead the switch from manual to electric with dentist certified products that fuse technology, ergonomics and great flavour. The Moral Company is focussed on being Sustainable, Responsible and Fun!

Our Founders

Our founders believe that better Oralcare is central to the wellbeing of children and families. After being frustrated with products available in the largely commoditised market, we brought together decades of experience in New Product Development, Design and Customer Focus to create Moral Co. We believe in doing good work and making the world a better place through impact.

Our Products

Moral Co.’s products take Oralcare to the next level. We believe design, technology and performance are central everything we do. Our products are manufactured by some of the most trusted manufacturers globally. Our Electric Toothbrushes remove 10X more plaque than a manual toothbrush which is clinically proven to lead to healthier gums. The science aside, we want everyone who uses our products to experience Pure Joy for their teeth!